Once you’ve finished designing and developing your game, you will want to get the word out there about its potential for rocking the gaming world. More than simply marketing your brand, it is important to consider strategies that will get your game noticed by potential investors.
Maximizing your visibility and setting yourself apart from the competition means doing more than just having an exemplary product and an exciting backstory. Gleaning investors and drawing them in to support your startup will mean investing time, effort, and energy in a self-promotion strategy. Here are a few ideas.
Ask questions on target investors’ social media pages and personal blogs. Cold tweeting, commenting, or emailing every managing partner in an investment firm is not advisable. It is likely that you will come across as desperate or annoying, and you will find it probably not get you far. Instead, start by following them on their social media pages or their personal investor blogs, and look for ways to engage in natural conversation. The objective is not to pitch to them, but find an area where you have a genuine interest and maybe even expertise, and begin a dialogue that will evolve over time. Getting an investor’s attention may be easier than you think if discourse makes sense for the both of you.
Develop your own social media pages and personal blog. Initiating and maintaining a sophisticated social media presence is key to getting noticed by potential investors. Using social media platforms such as Facebook, Twitter, and Instagram as tools to broadcast your ideas, making it easier for developers to find you. Investors are known for being cognizant of innovative ideas and for searching and scanning social media platforms where gamers engage, so don’t hesitate to use your personal and business accounts to reach other gamers as well. Using a blog as a content curation tool will give you another place to naturally develop connections.