Google is the world’s largest and most popular search engine. In fact, it is now a central hub for online marketing, social media, mobile advertising and other essential SEO tools. With its domination across several platforms and verticals, Google has reshaped the way businesses communicate with customers. This is particularly true when a business is marketing their products and services, which is vital to brand awareness and credibility.
With this in mind, Google’s recent algorithm updates demand the following from all businesses:
- High quality, industry specific, relevant website and blog content for readers and visitors.
- All blogs and websites must be optimized for mobile viewing. This enables pages to be accessible via wireless, remote and digital devices.
Social Media Impact
While algorithm changes have helped businesses secure higher page rankings and visibility, there are drawbacks when it comes to social media. Some platforms use algorithms that favor advertisers, helping them gain followers and revenue via “likes”. Does this not take away from the human element of social media? Many experts believe it does and they are recommending ways to help users control the content they see each day.