My monthly water bill arrived today and when I reviewed it I realized how much less water we use during the winter months.  Here in Colorado it takes quite a bit of water to keep a lawn looking green.  Hopefully we’ll get enough snow in our mountains this year to provide the runoff we’ll need come spring.

This is the time of year when Coloradoans notice their skin drying out and their noses feeling the effects of less humidity.  We pull out the room humidifiers, our Neti pots and our saline nose spray.  It’s never all that humid here but winters are especially dry.

According to Dr. Jeffrey Utz, an expert on neuroscience and pediatrics at Allegheny University, our bodies are made up of mostly water.  Though it varies a bit from person to person, babies at birth are about 78 percent water.  By one year of age, that amount drops to about 65 percent.  In adult men, about 60 percent of our bodies are water, and for women, 55 percent.

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With all the craze around blockchain lately, it’s no wonder so many different companies are looking to enter the space. From trying to solve problems in anything from transportation to the arts, a lot of entrepreneurs are looking to lay their stamp on whatever industry they think will become the next unicorn. However, while it’s still too early to tell if a lot of blockchain applications are going to be successful (or even useful), there are a few industries that without a doubt have been early favorites for the technology across the board. Check them out below.

Healthcare

If there’s one industry that’s been long overdue for blockchain, it has to be the healthcare industry. In fact, even Congress’s recently released Joint Economic Report stated that blockchain could help “greater coordination and portability of health records, [which] could also assist by reducing paperwork burdens and preventing medical errors.” That pretty much hits the nail on the head for how blockchain can help the medical industry.

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When it comes to running your ecommerce business, there’s so much you have to juggle. From knowing how to hack Instagram in terms of marketing to understanding the ins-and-outs of graphic design for your website and logo to keeping a balanced budget, almost every hour of your day is dedicated to making your ecommerce business as successful as possible. That’s why you’re focusing even on the smallest of details--including how to write product descriptions that work--because you know that however good your social media strategy is, no one’s going to buy your products if they don’t get excited about them.

Luckily, just like with other forms of writing (like blogging), there are ways of the trade that’ll help you make your product descriptions amazing. So if you want to learn more, read on:

Understand your buyers

Even before you start writing, you need to know who you’re writing for. Whether your main audience is mothers working from home, or Gen Z kids in college, that’s going to completely change the style of your writing, from what language you’re using to the length of your sentences and paragraphs. In addition to helping you write your products descriptions better, understanding your potential buyers can also help you decide what to sell--and what price.

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A key challenge in customer acquisition is retention. Your best customers won’t stay your best customers forever – unless you put in a little effort. Although a simple thank you can go a long way, your most valuable customers deserve a little more. Here are some gift ideas that can express gratitude to your customers without a single word.

1. Branded Gift Baskets

A smart, well-thought-out gift basket will be filled with relevant, customized products for your customers. Most importantly, it will be branded so the recipient will always associate thoughtfulness and kindness with your company. 

2. Leather Journals

If your clientele mostly consists of business professionals, give them a truly useful and handsome gift, like a leather journal that speaks of elegance and class. It’s useful for all the note-taking they probably do, and the leather is beautiful and timeless. Your brand logo can easily be stamped in the corner to remind customers of your brand.

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