Social media plays many roles. It can increase target audiences’ awareness of your brand, improve your Instagram following in order to reach celebrity status, and improve your ability to find others who share your political concerns. But social media has also shown an ever-growing role in the development of romantic relationships. Not only are social media channels being used to meet new people and connect with those we may find lasting happiness with, but social media is also changing the ways in which we engage with others and navigate those relationships over time.
Without a doubt, social media platforms make relationships more accessible and attainable. While many may lament that social media has killed romance, others have found that leading busy lives precludes them from engaging in activities where face-to-face encounters might lead to long-term relationships. Instead, Facebook, Twitter, Instagram, and Snapchat may help those actively seeking a partner to find those who share a common interest or goal without getting dressed up, spending time and money in a social scene, or waiting for love to come to them in places like the gym or church.
Online dating allows single Americans to utilize a few minutes of downtime here and there to connect with others. Finding a romantic partner in the digital age means exploring the many opportunities to meet new people in online communities, connect with old flames or friends, or get matched up by some experts using a compatibility algorithm. This increases the chances of finding that special someone, rather than simply waiting for it to occur by chance.