Whether you are a designer, marketer, or hobbyist, social media is an excellent place to share interior design images and expertise. Pinterest is particularly well known for inspiring users what to do next in their living spaces. Instagram, however, is also popular; due to its photo-heavy nature and the potential to reach hundreds of millions of people, Instagram is a useful platform for anyone in the interior design space. Managing a top-notch Instagram account requires some careful thought and work, so here are a few tips for expanding your account’s reach and making it the best that it can be.
Decide on your purpose
Before you dive into curating your account, determine what your reasons for doing so are. Are interior design and decorating (yes, there is a difference) passions that you simply like to share with the world? If so, then the way you approach social media will be slightly different than someone who is trying to sell products or services.
Are you a designer trying to market your business? In this case, it’s wise to set up a business Instagram. With this kind of channel, you have privileges standard accounts do not: you can add links to stories, add a contact button, sell products directly through the platform, and your industry will show up on your profile. You will also have access to a wealth of valuable analytics and the ability to advertise via “promoted” posts.