If you are an up-and-coming musician, you are probably well aware of the struggle to get noticed. You might have incredible music, a close support group, and a go-get-em’ attitude, but what do all of these successful bands and solo performers seem to have that you do not? Marketing. People cannot learn to love you if news of you never reaches them. You may not have the budget to hire a PR team, but there are a few ways you can promote your music through useful networks people use every day: social media.
Target your niche
The first thing you should do when launching a marketing campaign is to decide what audience you will address. You will spread yourself too thin if you attempt to appeal to everyone. Instead of wasting your efforts trying to convince the wrong crowd that your music is worth listening to (and not just listening, purchasing), focus your attention on people that are more likely to find you interesting.
Build a community
Once you have identified what kind of person you will focus on, try to build a community. Marketing obviously results in sales, but can you name what else it gives successful musicians? Fanbases. Regardless of size, devoted followers and advocates give your brand legitimacy, and legitimacy will help you grow. Talk to your social media followers, respond to comments, answer questions, give out free stuff—you are asking to be seen, so to win people’s loyalty, let them know that you see them as well.