As a business leader, you understand the importance of having a strong online presence. Even if you’re running a brick-and-mortar store where many of your transactions take place in person, you’re going to draw many of your customers by using online strategies. You need a mobile-friendly, minimalist website, a blog that draws readers to your business, and a strong social media presence. And one of the most important elements of social media is Instagram. This platform, which started as a way for friends to post pictures with cool filters on them, has become one of the most popular ways for businesses to reach out to their customers.

But having a great Instagram account, especially if you want to use it successfully as a business, isn’t just about posting the right pictures and using cool captions. There are lots of strategies for making your business Instagram account awesome--and here’s how.

1. Create an audience-friendly aesthetic

When it comes to being a successful Instagrammer, one of the most important aspects of having a great account is, of course, having great pictures. But it’s more than just taking pictures from cool angles of the merchandise you’re selling. When you’re creating an Instagram aesthetic, you have to think about what your audience wants. A great way to get started is by taking a look at what your competitors are doing, as well as surveying your current customers and checking out influencer accounts in your industry.

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Sometimes you just want to party Middle Earth style. But whereas most Lord of the Rings party planners are content to just write out their dinner menu in Elvish, or require that everyone where hoods and capes, you want to make your LOTR party a cut above. Halloween is coming up, which is the perfect excuse for a Middle Earth party, but in truth you could throw this kind of party any time of year. All you need are some willing friends, a small budget and some planning ahead. Let’s take a look at a few of the themed activities that are going to put your party over the edge. 

What About Second Breakfast?

What about it? Start your epic Lord of the Rings party at your house with a “second breakfast”, laid out in true Hobbit fashion – that is to say, plentiful! Regardless of the time of day, go for traditional breakfast foods: rashers of bacon, eggs, toast and scones, all served with an ample array of jams, preserves and condiments. You may think it’s excessive, but that’s because you aren’t thinking like a Hobbit! And besides, you are going to need a solid meal in you, because there will be some physical activity later on. 

Fireworks, Gandalf!

Depending on your region’s laws surrounding fireworks, the next activity on the docket should be a firework show worthy of the Grey Wizard himself. Remember to follow all safety precautions, as per the label, and have everyone in the group stand a safe distance back. This may be a Lord of the Rings party, but you still have to follow normal human rules, unfortunately. If your area doesn’t permit fireworks, sparklers will do the trick, or you can skip this step. 

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Once you’ve finished designing and developing your game, you will want to get the word out there about its potential for rocking the gaming world. More than simply marketing your brand, it is important to consider strategies that will get your game noticed by potential investors.

Maximizing your visibility and setting yourself apart from the competition means doing more than just having an exemplary product and an exciting backstory. Gleaning investors and drawing them in to support your startup will mean investing time, effort, and energy in a self-promotion strategy. Here are a few ideas.

Ask questions on target investors’ social media pages and personal blogs. Cold tweeting, commenting, or emailing every managing partner in an investment firm is not advisable. It is likely that you will come across as desperate or annoying, and you will find it probably not get you far. Instead, start by following them on their social media pages or their personal investor blogs, and look for ways to engage in natural conversation. The objective is not to pitch to them, but find an area where you have a genuine interest and maybe even expertise, and begin a dialogue that will evolve over time. Getting an investor’s attention may be easier than you think if discourse makes sense for the both of you. 

Develop your own social media pages and personal blog. Initiating and maintaining a sophisticated social media presence is key to getting noticed by potential investors.  Using social media platforms such as Facebook, Twitter, and Instagram as tools to broadcast your ideas, making it easier for developers to find you.  Investors are known for being cognizant of innovative ideas and for searching and scanning social media platforms where gamers engage, so don’t hesitate to use your personal and business accounts to reach other gamers as well. Using a blog as a content curation tool will give you another place to naturally develop connections. 

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Instagram was created as a visual social media platform exclusively for sharing photos and videos, but it has evolved into much more over the past eight years.

Because of its visual nature, this social media channel allows you to reach out to a dynamic audience, but how do you do that? 

These are tried and true techniques to help you grow your Instagram account and engage with more people regardless of your purpose.

1. Regular Posts – Sharing regular posts is vital to growing your profile. Avoid posting too many images in a day, but one to three is acceptable and will be efficient enough to drive growth.

2. Consistent Content – People following your account do so because they want to see more of your images and/or videos. For instance, if you share images of dogs and cats, your audience wants to see a consistent, but not annoying flow of your images every day.

3. Share-Worthy Images – Pay attention to which images get shared most often. When you see tags like “@instagramuser, you’ve gotta see this picture”, your images are getting seen by potential followers.

4. Engage & Follow – Look for people who are interested in your niche by looking at your competition. See who is following them, follow them and get followers back. Look for active users who engage, respond, and add value. Your interaction must also add value. 

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