Becoming an influencer is never an overnight success story. Even those who’ve gone viral have failed at keeping consistency with building their audience, which shows how much harder than most imagine it to be. However, with the right strategy and vision for who your brand is, what they stand for, and how you can showcase that message to others, your company stands a chance. Here’s how:
Start With Your Story
A significant part of becoming an influencer is having a story that others will gravitate towards. Just take a look at any popular brand and ask yourself “why do people follow/like this?” After all, people don’t just buy Nike or Adidas because they need athletic wear but rather because they believe in the lifestyle that Nike and Adidas promote in becoming a better athlete by wearing their goods. This phenomenon is proven time and time again; according to a survey published by Zimmer Communications, 64 percent of consumers say that shared values are the reason they do business with a brand. If you’re looking to have people start following your brand, you have to present a story that resonates.
A good place to start with your brand story is first asking what your brand stands for, as well as what change or impact you hope it makes on the world. While that might sound high minded, it’s an exercise that can be repeated all the way down to “I want to offer the world better cheeseburgers at a competitive price.” See? This doesn’t necessarily need to be groundbreaking but enough that you feel as though you’re making a contribution. From there, it’s all about honing in on that central message or thesis, including how this mission makes someone feel as though they want to be a part too, which is the most rewarding part.