You’ve scrolled through the photos. You’ve checked the hashtags. You’ve followed exciting people. Now it’s your turn: if you are jumping into the travel game, you probably want to have a shot at curating a top-quality Instagram account like your favorite influencers. Instagram is almost like a game in itself, though, and the rules are often changing. How are you supposed to gain followers and likes amidst a saturated #travelgram landscape? Before you can devise a coherent strategy, it’s necessary to address the mistakes you’re making.
You’re doing it for the wrong reasons
Why do you want to broadcast your travels to the internet, other than showing off how cool the world is? Google exists, so it’s not like people do not know what the Sphinx or the Taj Mahal look like. To many people, Instagram is all about the numbers: likes, followers, comments, story views, and more. It’s okay to admit that those numbers are validating, but approaching your Instagram strategy this way is not going to be particularly effective. Travel blogger Christina from Happy to Wander notes:
“So, if you’re guilty of thinking Instagram is just a numbers game, here’s what you do to fix it: write down your Instagram purpose. If it’s traffic, you’re better off spending time elsewhere. If it’s relationship building, you should be working on making friends and engaging in meaningful interactions. If it’s branding, you should focus foremost on gorgeous content and killer captions, etc.”
The reason (or reasons) behind your Instagram account will affect how you tackle the platform. If you are doing it for the wrong reasons, you are going to have a difficult time establishing a brand and attracting followers.