A few weeks ago, I was in the same position a lot of business owners are. Refreshing my company’s Instagram page, I saw that we were at a lowly 121 followers. “This is pathetic.” I thought, “how do companies get into the thousands to tens of thousands?”
Coming from the healthcare industry, we felt like Instagram could be a great route to acquire new customers, however, needed to formulate a strategy on approaching this head on. The result? We not only found a way to start telling our story honestly but doing so in a way that could scale. Here’s how:
Starting With Our Story
I knew if my company was going to be great on Instagram, we first had to be great at showing people who we are and what our values stand for. After all, values are a core reason for why companies see success on social because as noted by Ion Interactive, 64 percent of consumers say shared ideals are the reason they have a relationship with a brand. Granted, as brands are pretty complicated organisms with a lot of intricacies, we knew we had to have a mission that trickled down to what that stood for on our day-to-day. While this wasn’t necessarily relaying our core mission all the time (or even keeping the same serious tone behind our goals), it did come with peeling back our layers and going back to why we started this business in the first place.