If you are an up-and-coming musician, you are probably well aware of the struggle to get noticed. You might have incredible music, a close support group, and a go-get-em’ attitude, but what do all of these successful bands and solo performers seem to have that you do not? Marketing. People cannot learn to love you if news of you never reaches them. You may not have the budget to hire a PR team, but there are a few ways you can promote your music through useful networks people use every day: social media.

Target your niche

The first thing you should do when launching a marketing campaign is to decide what audience you will address. You will spread yourself too thin if you attempt to appeal to everyone. Instead of wasting your efforts trying to convince the wrong crowd that your music is worth listening to (and not just listening, purchasing), focus your attention on people that are more likely to find you interesting.

Build a community

Once you have identified what kind of person you will focus on, try to build a community. Marketing obviously results in sales, but can you name what else it gives successful musicians? Fanbases. Regardless of size, devoted followers and advocates give your brand legitimacy, and legitimacy will help you grow. Talk to your social media followers, respond to comments, answer questions, give out free stuff—you are asking to be seen, so to win people’s loyalty, let them know that you see them as well.

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Whether you are a designer, marketer, or hobbyist, social media is an excellent place to share interior design images and expertise. Pinterest is particularly well known for inspiring users what to do next in their living spaces. Instagram, however, is also popular; due to its photo-heavy nature and the potential to reach hundreds of millions of people, Instagram is a useful platform for anyone in the interior design space. Managing a top-notch Instagram account requires some careful thought and work, so here are a few tips for expanding your account’s reach and making it the best that it can be. 

Decide on your purpose

Before you dive into curating your account, determine what your reasons for doing so are. Are interior design and decorating (yes, there is a difference) passions that you simply like to share with the world? If so, then the way you approach social media will be slightly different than someone who is trying to sell products or services. 

Are you a designer trying to market your business? In this case, it’s wise to set up a business Instagram. With this kind of channel, you have privileges standard accounts do not: you can add links to stories, add a contact button, sell products directly through the platform, and your industry will show up on your profile. You will also have access to a wealth of valuable analytics and the ability to advertise via “promoted” posts. 

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Lamps are necessary in every household. From being functional to enhancing the aesthetics, there are a lot of purposes that lamps offer. This is why it has increased in demand over the years. Market is now filled with hundreds of variety when purchasing lamps. 

LED lamps are relatively new and are the current trend. It has increasingly gained popularity due to the functionality it offers. Here are some of the major advantages of using LED lamper over a traditional fixture of light:

Energy efficiency

This is one of the most important benefits of using an LED lamp over traditional lamps. They consume very less power. It has been proven that in terms of efficiency, LED lamps tend to be 60% more efficient, hence better, compared to traditional lamps. Installing the latest technology means saving on a lot of money. It tends to save a great deal of money in the long run by reducing the energy bills. 

Better safety

Safety is one of the undermined advantages offered when it comes to LED lighting. Traditional lamps emit a lot of heat. When it comes to LED, there is almost no heat emitted which makes it safer to use. Given that it consumes less power, they can operate in an effective manner on low-voltage electrical systems. These tend to be much safer in an occasion when something goes wrong with the mechanism of the lamp. 

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If your customers are other businesses, you know the usual rules of marketing don’t always apply. Your business is only as successful as the long-term relationships you form with your partners. To target the right businesses with the right products and services at the right time, you need to make strategic use of all available technology.

Here are four ways to kick your sales into overdrive.

1. Improve your response time.

To form B2B partnerships, you must first establish contact with leads. An analysis of lead data reveals the strong correlation between response time and the likelihood of landing a buyer. When potential buyers fill out a contact form on your website, the chances of connecting with them drop significantly five minutes after they hit “submit.” 

Thomas Dickey, an account manager for Capterra, emphasizes the importance of rapid response time: “When you get a lead, you should call within ten seconds of receiving it.” Not only will you demonstrate the efficiency of your sales team, but you’ll also ensure you’re the first vendor to reach out, beating your competitors to the punch. 

Many leads languish due to incomplete contact information. Not all interested parties feel comfortable handing over details of their identities upfront, but that doesn’t mean they aren’t worth contacting. You’re likely to find the necessary information to contact them via a quick Google search.

2. Automate, automate, automate.

Responding to leads effectively requires effective time management. Your sales team can’t be everywhere at once, but automating as much communication as possible can prevent lost sales. 

If you’ve ever left items in your Amazon cart, you’ve probably gotten an email reminding you to check out while supplies last. Avaus points out these automated notifications have additional B2B applications. For example, you might use them to remind buyers to update payment information and renew annual contracts to prevent service interruptions. If clients cancel their subscriptions, make sure the action triggers a request for feedback and an offer that might win back their business. 

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