A key challenge in customer acquisition is retention. Your best customers won’t stay your best customers forever – unless you put in a little effort. Although a simple thank you can go a long way, your most valuable customers deserve a little more. Here are some gift ideas that can express gratitude to your customers without a single word.
1. Branded Gift Baskets
A smart, well-thought-out gift basket will be filled with relevant, customized products for your customers. Most importantly, it will be branded so the recipient will always associate thoughtfulness and kindness with your company.
2. Leather Journals
If your clientele mostly consists of business professionals, give them a truly useful and handsome gift, like a leather journal that speaks of elegance and class. It’s useful for all the note-taking they probably do, and the leather is beautiful and timeless. Your brand logo can easily be stamped in the corner to remind customers of your brand.
3. Gourmet Coffees and Teas
Most of your clients will love the thoughtfulness of gourmet coffees and teas. This is especially good for your clients who live far away because it can be mailed without going bad or getting smashed.
4. Magazine Subscriptions
The gift of knowledge and/or entertainment is incredibly valuable. There are hundreds of magazines out there, so you shouldn’t have a problem finding one that’s truly relevant to the industry or your specific client. Plus, because the magazine arrives regularly, your customers will always have a reason to remember you—it’s of mutual benefit for both of you.
5. Charging Station
Adults, especially the emerging millennial generation, spend an average of five hours on their phones every single day. Naturally, they want to keep it close to them and fully charged. A branded charging station that sits on a customer’s desk daily is one of the best ways to show your appreciation while expanding the reach of your marketing efforts.
6. Honor Unique Holidays
Most people like a company that takes things seriously but enjoys a good joke now and again. There are dozens of silly holidays like National Pizza Day, National Best Friend Day, or even Natural Miniature Golf Day. Surprise your best customers on these random holidays with a humorous card and maybe a free pizza or round of golf to celebrate on the associated holiday!
7. Charitable Donations
No one can say bad things about a company that donates to charity, and depending on your client, it might be the perfect expression of gratitude. You might work with companies or individuals that avidly support a certain cause. Or you might work with wealthy individuals who want to give back to the community. Offering a donation to the charity of your customer’s choice is a noble show of gratitude and concern for the world around you.
8. Gifts for Well-Being
What consumer doesn’t like an opportunity to be taken care of? A voucher for a spa day, a gym membership, a massage, and more can show that you have your customers’ well-being in mind, and it gives them a chance to take advantage of services they might not have tried.
9. Birthday and Milestone Gifts
Who doesn’t like to be remembered when it’s their birthday? The same goes for those celebrating a major milestone, like a work anniversary, a new home, or a child’s birth. If you remember these dates and celebrate them with your customers—perhaps with a coupon or small gift—it will set you apart from the rest of the world.
10. Gift Cards
Everyone loves gift cards, especially from businesses. Don’t worry about it being impersonal. Your relationship with your customers will be more professional than personal, but at least you can give them a gift that will keep on giving!
Showing appreciation through words and gifts will be endearing to your customers, but if you really want to show thanks, you’ll make your company a place that customers can trust. John F. Kennedy said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”
Keep every promise, don’t make guarantees that you can’t keep, continue offering outstanding customer service, and maintain the value proposition your customers love, and that’s typically enough gratitude for your very best customers.