When it comes to running a band successfully, there’s a lot that goes into it. Whether you’re focusing on getting the gigs you want, landing a record deal, or making some money from selling merchandise, there are many aspects to running a band successfully. And one of the most important aspects is social media marketing. The fact is, in today’s modern world, it isn’t just about sounding good anymore (even though that’s still a huge deal, of course). It’s about making your mark online and mastering your social media presence. And that’s why your band’s Instagram account has to be as good as it can be.
It’s not just about posting pictures from gigs or using the right hashtags. That’s a start, but if you’re serious about improving your band’s social media presence, here’s how.
1. Switch to an Instagram for Business account
One of the best things anyone serious about improving their social media presence can do is to switch from an ordinary Instagram account to one for Business. You’ll automatically get more views, as well as connect your Instagram to Facebook (which can be especially useful when you’ve got gig dates coming up). Additionally, you can add information such as your website, phone number, and email. There’s also the added plus that you can get free info about your most successful posts and follower statistics with Instagram’s free Insights feature.
Considering that over 60 percent of Instagram users log in daily, making it the second most engaged network (Facebook being first).
2. Use Geotags
If you’re a location-based entertainer--if you’re constantly gigging around your city, for example, or playing for pay at events like weddings--then it’s a smart idea to use geotags whenever you post on Instagram. That way, you’ll get noticed by people in your community. You might even make connections with talent scouts, producers, and venues looking for new bands to play. In the same vein, don’t forget to tag other performers, and do shout-outs to anyone you think would be relevant. This increases engagement.
Don’t forget: over 1 billion Instagram accounts are active every single month, which means that the more you engage, the more you’ll attract a huge amount of followers.
3. Have a set look and tone--and don’t forget about hashtags
At the end of the day, Instagram is an app about posting pictures. And even when you’re posting Instagram stories, a huge part of what matters is the aesthetics you choose, from your color palate to fonts to the images you choose. And when it comes to branding, consistency is key. Research your audience and your competitors, and figure out what look you want. Don’t forget that your Instagram aesthetic should match your website and other social media platforms. And your band merch, too!
Additionally, don’t forget to have this tone be part of your captions and hashtags. The amounts of sincerity and humor you use, as well as brevity and vocabulary of posts, depends on what kind of music you play. Different audiences expect different posts. Do the same with your hashtags, which should include ones related directly to your band (e.g., “#bandname), seasonal events (#halloween for your Halloween gig), hashtags related to your industry and audience, and ones that are trending. If you need additional engagement, use a service like SocialGoneViral to get followers fast.
Considering that Instagram in the US is growing five times faster than the total social media usage in the country, it’s worth perfecting your Instagram look and voice now so that you’ll get even more engagement in the future.
4. Use Instagram stories
Finally, it’s a great idea to use one of Instagram’s most exciting new features: Instagram stories. It’s an immediate, fun way to connect with your followers. And as of June 2018, the Instagram Stories feature was twice as big as Snapchat, the platform this feature was created to compete with in the first place! So you can bet that it’s going to be one of the best ways for you to reach followers.
And for a band, especially, this is a great feature. You can post your concerts live, and provide viewers with videos of when you’re recording a new album. To learn more about how to master Instagram stories, check out this guide from Hootsuite. It can be challenging at first, but you’ll get the hang of it, eventually!
These are some of the best ways to use Instagram when you’re running an account for your band. What other strategies do you think would work best?