Gaining trust with a startup can be tough. As there are numerous other companies out there vying for the same market share, coming onto the scene as a new company means you need to build credibility and reputation. One of the best places to do that is online, especially in reaching a mass audience quickly. However, that’s why we’ve compiled a few tips on how. Check them out below:

Start With Your Brand

A significant part of developing your startup’s reputation is by coming out the gate strong with a solid brand. Especially as you’re trying to convince someone to start using a service from a completely new company, having a solid image for them to trust is crucial. According to Crowdspring, 91 percent of consumers say that they would rather buy from an authentic brand than a dishonest one. And although that’s not to say your company has malicious intentions, people are skeptical of new, which is why you need to be extra mindful of what your brand stands for and how you come off.

In assessing your brand, first, ask yourself “would you follow/like this company?” If not, ask yourself what about it doesn’t evoke trust with you. Remember, a brand should stand for some sort of moral high ground that collectively others will resonate with; for example, Nike stands for leading an active lifestyle. As deciding on a brand can take quite a bit of self-talk and reflection, be patient with your approach, honing in on what you stand for long-term.

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Social media plays many roles. It can increase target audiences’ awareness of your brand, improve your Instagram following in order to reach celebrity status, and improve your ability to find others who share your political concerns. But social media has also shown an ever-growing role in the development of romantic relationships. Not only are social media channels being used to meet new people and connect with those we may find lasting happiness with, but social media is also changing the ways in which we engage with others and navigate those relationships over time. 

Active Accessibility

Without a doubt, social media platforms make relationships more accessible and attainable. While many may lament that social media has killed romance, others have found that leading busy lives precludes them from engaging in activities where face-to-face encounters might lead to long-term relationships. Instead, Facebook, Twitter, Instagram, and Snapchat may help those actively seeking a partner to find those who share a common interest or goal without getting dressed up, spending time and money in a social scene, or waiting for love to come to them in places like the gym or church.  

Online dating allows single Americans to utilize a few minutes of downtime here and there to connect with others. Finding a romantic partner in the digital age means exploring the many opportunities to meet new people in online communities, connect with old flames or friends, or get matched up by some experts using a compatibility algorithm. This increases the chances of finding that special someone, rather than simply waiting for it to occur by chance.

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It doesn’t matter who you are, where you come from, what you look like, or how old you are; everyone has the ability to be creative in one way or another. You might be inclined toward writing poetry or short stories, or maybe you are able to play a musical instrument. Perhaps your preference is dancing, or you enjoy creating artwork on old pieces of wood.

Whatever your interest, it’s important to know that creativity equates to health, as we know that making art in any form is good for you, physically, mentally, and emotionally. A recent article in Medical News Today indicated that artistic self-expression, whether pursued as a hobby or as a career improves our mental health, helps us deal with trauma, and can contribute to the “maintenance or reconstruction of a positive identity.” 

Researchers have described in detail the significant impact of the visual arts on the health and welfare of individuals, including those dealing with chronic illness. Painting, pottery, textiles, drawing, and photography have been shown to “fill occupational voids and distract [patients from] thoughts of illness,”

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If you’re marketing your business on Twitter or Instagram, you know there’s more to a successful social media campaign than likes and shares. You’re always looking for ways to target your audience more effectively. While you might be using analytical tools to monitor your brand mentions and measure the engagement on individual posts, you’re probably not seeing the whole picture.

Imagine you come down with a bad cold. Your head is stuffy, your throat feels like sandpaper, and you’re reaching for so many tissues, you wish you’d bought stock in Kleenex. A shot of Nyquil and a few cough drops make you feel slightly better, but all you can do is treat the symptoms until your body fights off the infection. In retrospect, it would’ve been a good idea to eat a healthy diet, take a supplement to boost your immune system, and wash your hands more often to reduce your chances of getting sick.

Monitoring social media is a lot like trying to treat the symptoms of sickly business practices. You can reduce the impact of individual customer complaints by responding to them promptly, and you can attempt to recover sales by making changes to your products based on bad reviews. However, you’re spending time and money to address problems you could have prevented.

Hubspot defines social listening as “the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Social listening differs from social monitoring in that you’re analyzing data to find the root cause of the conversation and create a long-term action plan. 

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