As a business leader, you understand the importance of having a strong online presence. Even if you’re running a brick-and-mortar store where many of your transactions take place in person, you’re going to draw many of your customers by using online strategies. You need a mobile-friendly, minimalist website, a blog that draws readers to your business, and a strong social media presence. And one of the most important elements of social media is Instagram. This platform, which started as a way for friends to post pictures with cool filters on them, has become one of the most popular ways for businesses to reach out to their customers.
But having a great Instagram account, especially if you want to use it successfully as a business, isn’t just about posting the right pictures and using cool captions. There are lots of strategies for making your business Instagram account awesome--and here’s how.
1. Create an audience-friendly aesthetic
When it comes to being a successful Instagrammer, one of the most important aspects of having a great account is, of course, having great pictures. But it’s more than just taking pictures from cool angles of the merchandise you’re selling. When you’re creating an Instagram aesthetic, you have to think about what your audience wants. A great way to get started is by taking a look at what your competitors are doing, as well as surveying your current customers and checking out influencer accounts in your industry.