Gamification is an excellent way to get new and old followers alike to engage with your business. Everyone who uses social media sees a consistent stream of content on their feeds, but not all of this content encourages interaction. Tasks can capture people’s attention as well—if not better—as text and visuals.
You may not have the budget to create elaborate online games and mobile apps, though, and that’s okay. Gamifying your marketing campaign does not always require you to produce something “new,” it’s simply about fostering engagement with your social media followers in a new way. Here are some ways you can gamify your marketing efforts on a budget.
Why use gamification?
First, let’s address why gamification works. Gamification adds an element of fun to your marketing campaign: instead of hoping that people find your content intriguing enough to do business with you, you give consumers a reason to be invested in your product. For instance, Dominos added a feature to their mobile ordering app that lets customers shake their phones for a random pizza if they did not know what they wanted. There is no shortage of pizza joints out there, but Domino's gave people a simple yet enjoyable way to avoid decision-making.
Some forms of gamification also create competition. When people engage in friendly competition, they form a community around the game itself. Putting your brand at the center of one can help cement loyalty to you. If you offer rewards in exchange for participation, people are also happy to accept discounts and privileges they feel like they have earned.