Every once in a while, a trend sweeps the nation and seems to get everybody hooked for an indefinite period of time. Right now, we’re seeing that happen with Pokemon Go, a mobile app and game catering to Pokemon fans of all ages. In a matter of days after the augmented reality monster-hunting app was released, Nintendo’s valuation increased by more than $7.5 billion, and now, the app has more than 21 million daily active users.
Clearly, there’s something interesting going on here. So what is it that’s making this relatively simple mobile game such a massive success?
Takeaways from Breakout Success
These are some of the reasons why Pokemon Go is such a massive hit, and how you can replicate those factors for your own site’s success: