The way people consume TV and movies has changed. The average age of the traditional TV viewer is now 50, breaking out of the 18-48 demographic marketers and TV programmers have targeted for decades. That’s because younger viewers are cutting the cord and defecting to streaming services faster than ever.
Traditional TV viewership has fallen 43.6% since 2012 and the pace of decline is only getting faster; Nielson logged a 15.7% decline year-over-hear between 2016 and 2017. Meanwhile, streaming services like Netflix, Amazon Prime, Hulu, and HBO Now are taking over the market. As traditional TV viewing declines, subscription streaming services are on the rise – and changing the way people consume entertainment. People no longer want to wait a week for new episodes when they can binge watch entire seasons.
TV isn’t the only type of media that’s been impacted, either. Movies were hit hard by pirating and torrents, but many of the same TV streaming services that have changed the industry are managing to bring customers back from the era of free-for-all consumption.